Lots of badminton players are tired of spending an entire weekend traveling across the country for a rigid tournament format. And others are struggling to find new players at the exact skill level outside of their casual group. Enter Racketour—the…
When we think of sports sponsorship, our minds often drift to the titans: the NBA superstars, the Premier League icons, and the Grand Slam tennis champions. These athletes have reach in the tens of millions. But in the current landscape…
This comprehensive sponsorship valuation report likely confirms what most badminton experts know. That is: compared to tennis and golf, badminton is a powerhouse in terms of participation numbers, but dirt poor when measured up against golf and tennis. This is…
