Michael Leander

Working passionately to improve opportunities for the badminton community, Michael Leander is a co-founder of Badminton Ventures.

Joined: June 8, 2024
Articles: 2

Advertise, Sponsorship

Why Badminton Players Are the Underrated Gems of Sports Marketing

When we think of sports sponsorship, our minds often drift to the titans: the NBA superstars, the Premier League icons, and the Grand Slam tennis champions. These athletes have reach in the tens of millions. But in the current landscape…

Michael Leander
December 5, 2025

Business, Sponsorship

Global Sponsorship Valuation Report: Tennis, Golf, and Badminton (2024-2025)

This comprehensive sponsorship valuation report likely confirms what most badminton experts. That is: compared to tennis and golf, badminton is a powerhouse in terms of participation numbers, but dirt poor when measured up against golf and tennis. This is not…

Ai Badminton and Ai Badminton
December 5, 2025